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Exclusive: Leaders Can Still Command Employees, But Only If They Want Fewer Followers –



Leaders Can Still Command Employees, But Only If They Want Fewer Followers

#Leaders #Command #Employees #Followers

Recently, Elon Musk made headlines which, in and of itself, isn’t noteworthy. Musk makes headlines often, usually with a dash of sensationalism, and mostly in ways that peak then quickly fade. Yet, his recent emailed mandate to Tesla employees leaked to the public earlier this summer, are worthy of greater attention – just not for the reasons you might expect.

The Headline and the Possible Storylines

The overarching headline of that moment went like this: Musk emailed his employees declaring that, henceforth, remote workers, whose numbers dramatically rose during the Covid pandemic, could no longer work virtually – or more precisely, that they had to spend a minimum of 40 hours per week in the physical headquarters office “or,” as he bluntly put it, “depart Tesla.” That first email caused a brief firestorm internally. In response, Musk doubled down. “If you don’t show up,” he wrote in a follow-up email, “we will assume you have resigned.”

From this, several obvious storylines could be chosen. First and most obvious, Musk likes being in charge and pointing out that he is. Admittedly, it’s not a very interesting take-away. A convenient second storyline is that Musk doesn’t follow the same news the rest of us do. Specifically, the evidence is both consistent and overwhelming that remote work, at the very least in hybrid form, is here to stay. Declaring it dead, full stop, seems less bold, and more unaware. A third option is this: to instead chose to step back from the default storylines and learn a broader lesson in employee engagement and how to build a productive team and culture.

Two Different Strategies: Fence and Watering Hole

What Musk’s emails represent is what I call a fence strategy. The term derives from two very different approaches that ranchers in Australia choose between to manage their cattle herd. As its name suggests, the fence strategy is to build an enormous fence around the ranch (or station as they are called down under) to contain the cattle, the chief asset of any ranching business, much as people are the chief asset of most other businesses.

In this artificial strategy, troubles abound. Australian cattle stations are enormous. The land is arid or dry, and the weather volatile and unpredictable. To have enough grazing area, you’d need to fence in a quite a lot of territory. That’s expensive, not just in the start-up costs, but in maintenance too. Fences fall down, get pushed over, and wear out. Maintaining them is akin to the old story about painting the Golden Gate Bridge: as soon as you finished, you had to start over. Translation: the fence is a lot of never-ending work and cost. And even within the fence, you still have to round up the cattle within. It’s why many ranchers use the water hole strategy instead.

The water hole approach is simple: If instead of relying strictly on boundaries, you offer or create the thing that those you are trying to manage want most, those cows, or people, begin to work with you, versus against you. In Australian ranching, water is king. Some ranchers have figured out that if you build a reliable watering hole, the cattle actually contain themselves, no fence needed. Are there still challenges? Of course. Do some ranchers do a combination of each? They do. But on the whole, the watering hole strategy proves more effective and breeds greater cooperation than the fence.

The Broader Lesson of the Future of Work … and of Leadership


That’s really the thing to take note of in this particular Musk story that, and the environmental reality Musk appears to be choosing to ignore. The Great Resignation/Reshuffle/Reordering isn’t fading. Every month, employees in material numbers are not only choosing to leave their jobs (itself worthy of note), they report that they are doing so as a result of consciously taking command of their work, their future, their life balance, and their potential for impact. Sure, most of us need jobs. But to assume that employers and leaders retain the only vote in the collaboration between employer and employee simply does not line up with the facts.

Employees are increasingly conscious of their watering holes. They fear less the threat of the fence than perhaps they once did. Those organizations that see this and are working towards building cultures that honor partnership and balance, are the ones thriving in these uncertain times. The bolder and more truthful declaration is this: We cannot go backwards, to a time when hierarchy ruled work in every sense. Which begs the question, how do leaders build something new, something better, something collaborative, that strengthens their ability to succeed as the environment remains uncertain? No matter the specifics of the answer, it likely does not begin with an proclamation from the past.

The opinions expressed here by columnists are their own, not those of


Exclusive: Rezonate raises $8.7M and launches its cloud identity protection platform out of stealth –




Rezonate raises $8.7M and launches its cloud identity protection platform out of stealth

#Rezonate #raises #87M #launches #cloud #identity #protection #platform #stealth

Rezonate, a Boston- and Tel Aviv-based startup that offers an agent-less cloud identity protection platform that aims to help DevOps teams minimize attackers’ opportunities to breach cloud identity and access, is coming out of stealth today and announcing an $8.7 million seed funding round, led by State of Mind Ventures and Flybridge, with participation from toDay Ventures, Merlin Ventures and a number of angel investors.

Founded in January 2022, Rezonate is part of a group of modern identity and access management (IAM) startups that aim to modernize the current state of affairs in this space, which is struggling to meet the demands of modern cloud infrastructure systems. This shift is creating new attack surfaces, especially as enterprises move to the cloud — and more dynamic infrastructure systems — at an ever-increasing rate. The number of security breaches stemming from issues with identity and access management is already on the rise. Indeed, Gartner expects that by 2023, “75% of security failures will result from inadequate management of identities, access, and privileges.”

Image Credits: Rezonate

Co-founder and CEO Roy Akerman was previously the head of the Israeli Cyberdefense Operations, while Rezonate co-founder and CTO Ori Amiga previously led R&D for this unit. Both received the Medal of Honor for their contributions to Israel’s National Security.

“The rapidly-changing cloudscape together with the proliferation of human and machine identities requires a different approach,” said Akerman. “Modern infrastructures require a precise and nimble way to outsmart attackers. One that prioritizes cloud identities and access at its core and is constantly adapting to current dynamics over yesterday’s snapshots and, for the first time, gives defenders and builders the means to act confidently.”

Image Credits: Rezonate

Rezonate promises to discover all of a company’s cloud and identity providers and the corresponding access privileges of its employees. The platform automatically detects security gaps and abnormal access attempts in real time. Rezonate promises that within minutes of deploying its solution, its platform can identify cloud identity and access risks and provide guidance for remediating them, or even automatically remove access and terminate sessions.

At the core of all of this is what Rezonate calls its ‘Identity Storyline,’ which aims to provide DevOps and security teams with a context-rich dashboard that helps them understand the security risk across a company’s cloud estate. With this, users get an easy-to-read dashboard that clearly lays out what kind of access every user has — and where there are potential issues.


“The fact that in just ten months from our first line of code we already have active customers, solving key gaps daily, affirms the criticality of the cloud identity and access issue. In a cloud world where everything is changing all of the time, DevOps teams need a solution as dynamic and automated as the infrastructure they need to protect is,” said Amiga.

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Exclusive: Building a Prospecting Motion: How to Outreach Like a Pro –




Building a Prospecting Motion: How to Outreach Like a Pro

#Building #Prospecting #Motion #Outreach #Pro

The core responsibility of business development is to generate a pipeline of new business opportunities. For teams looking to close new customers, this work is indispensable.


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Exclusive: 5 things to know before the stock market opens Tuesday –




5 things to know before the stock market opens Tuesday

#stock #market #opens #Tuesday

A trader works on the floor of the New York Stock Exchange (NYSE), December 5, 2022.

Brendan McDermid | Reuters

Here are the most important news items that investors need to start their trading day:

1. Rough start

Stocks got off on the wrong foot this week with an ugly selloff Monday as investors weighed strong new economic data that stoked worries of sustained rate hikes from the Federal Reserve. The Dow dropped more than 480 points, while the S&P 500 declined 1.79% and the Nasdaq fell 1.93%. When it meets next week, the Fed’s policy-setting committee is expected to raise its benchmark rate by half a percentage point, which is less than the three-quarter-point hikes of the past few months but still sizable. Smith & Wesson and Stitch Fix earnings are set to hit after the bell Tuesday. Read live market updates here.

2. Salesforce slumps

Bret Taylor, co-chief executive officer of Inc., right, and Marc Benioff, co-chief executive officer of Inc., wear rabbit ears during a keynote at the 2022 Dreamforce conference in San Francisco, California, on Tuesday, Sept. 20, 2022.

Marlena Sloss | Bloomberg | Getty Images

3. Most Ford dealers sign up for EV plan

4. Biden touts Arizona chip investment

U.S. President Joe Biden speaks prior to signing railroad legislation into law, providing a resoluton to avert a nationwide rail shutdown, during a signing ceremony in the Roosevelt Room at the White House in Washington, U.S., December 2, 2022. 

Kevin Lamarque | Reuters

5. Russia ratchets up missile attacks

A building burns after shelling in Bakhmut, Donetsk region, on December 4, 2022, amid Russia’s invasion of Ukraine.

Yevhen Titov | Afp | Getty Images

And one more thing …

Actress Kirstie Alley

Noam Galai | Wireimage | Getty Images

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