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Exclusive: 5 Ways to Delight Your Customers With Email – TalkOfNews.com

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5 Ways to Delight Your Customers With Email

#Ways #Delight #Customers #Email

Opinions expressed by Entrepreneur contributors are their own.

Did you know that 61% of consumers prefer to be contacted by companies through email? Millennials will do nothing to slow that down. With an average of 6.4 hours a day, they’re using email more than any other age group.

The potential to reach and convert them is there. Every email you send keeps your business top of mind and has a chance to bring in sales. However, many companies struggle with click rates and generating buzz. They lack the ability to deliver and engage.

On the other hand, look at the businesses that succeed, and you’ll find that they’ll do whatever possible to exceed expectations. The good news is that their actions are fairly easy to emulate. Let’s look into some of the ways you, too, could start delighting your customers, one email at a time.

Related: 6 Out-of-the-Box Ideas to Keep Your Email Marketing Fresh

1. Make it personal — at least call them by name

The days of letters that begin “Dear Sir or Madame” are long gone. The modern customer has come to expect a high degree of personalization. At the very least, your emails should address the recipient by name. Are you doing that?

The more you can fine-tune your personalization, the more effective your emails will be. Start by looking at the kind of data you’ve gathered, and think about how you can use it to target specific groups of subscribers.

Personalization makes the customer feel like they matter to you and they aren’t just another entry in your database. Furthermore, knowing who your customers are helps you better serve them.

2. Remember special occasions

What brands are people loyal to? It’s those that cater to their audience and make them feel special. Your customers always have another option. So, one way you can delight them is through emails that are tailored to their life.

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There are so many occasions you could mark. Use your imagination. For example, suppose your business is jewelry. Could you automate a promotion for everyone who bought a wedding ring with a special offer? Maybe they’re unsure of what anniversary gift to get, or think about what a lifesaver you’d be if your email was what reminded them of the event. Not only could you keep your customer out of hot water, but you may just make a sale.

Those little things go a long way to expanding customer loyalty, and they can also drive up sales. You can delight your customers around those milestone events by giving them an idea and also expressing gratitude for their patronage. Small endeavors to show kinship won’t go unnoticed. Anytime you can use email marketing to strengthen your connection is a win.

Related: Your Email Marketing Is Destined to Fail Without These 3 Essentials

3. Let people choose how often they hear from you

Allowing your email subscribers to set preferences is of great value to them — and you. Some of the people on your list have a lot of time, and they don’t mind getting constant emails from you. Others may get lots of emails or just want to hear from you less. They don’t necessarily want to unsubscribe, but they only want one or two emails a month. Don’t make them feel they have to ditch you.

So, what do you do? Put the ball in their court. Allow them to choose how often they hear from you and also consider allowing preferences on the types of emails they’d like to get.

4. Delight your customers by giving them the occasional gift

Sometimes the best things are a surprise, and your subscribers are likely to agree. Email newsletters that are one-sided and self-promotional begin to wear on the people who subscribe. Of course, they expect that you’ll tell them about sales and product launches, but sometimes, you should show how generous you can be.

At least once a year, do something just because. Perhaps you’ll offer free shipping for a few days or a free bonus on every purchase. Depending on what you sell, it could also be something you create specifically to give away.

Put some effort into something you can be proud of: an eBook, guide, infographic or even an audiobook or video download. Make it useful, and people will appreciate it. Plus, it’s a great opportunity to send a good message about your brand.

Related: Your Reputation Matters in Email Marketing. Here’s How to Protect It.

5. Show up consistently with useful content

Successful email marketers are always raising the bar. They ask hard questions, like “How can I have better emails?” and “Where are my weaknesses?” One thing that won’t cut it is to just coast. Those emails tend to be easy to spot, but hard to notice.

Making an exceptional email isn’t easy, but you must do it consistently. Not being punctual with your emails will cost you in a lot of ways. Sending emails on a set schedule (like every Tuesday or the first day of the month) will improve your deliverability.

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When you send on a schedule, you’re less likely to be categorized as a spammer. Spammers and amateurs send emails haphazardly. The less you resemble a spammer, the better your sender score is and the more likely you are to reach the inbox.

It bears mentioning that emails that don’t reach the inbox have no chance of being successful. That’s why you should send emails that people open and also practice regular email hygiene to get inactive and invalid emails off the list.

So, what can you learn from the emails you get? You’ll learn how to delight more in your emails by looking closely and thinking about the newsletters and promotions you send. Every email should have a purpose. If it doesn’t serve someone, what good is it?

It also pays to learn from the emails you get (both personal and marketing). Did you get an email recently that delighted you? Ask yourself why. What ingenuity or sparkle do great emails have that you can adopt or learn from? Be on the lookout, and learn from the best.

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Exclusive: Sweetgreen's stock plummets after salad chain lowers forecast, announces layoffs and office downsizing – TalkOfNews.com

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Sweetgreen's stock plummets after salad chain lowers forecast, announces layoffs and office downsizing

#Sweetgreen039s #stock #plummets #salad #chain #lowers #forecast #announces #layoffs #office #downsizing

A worker wears a Sweetgreen Inc. hat while preparing food inside the company’s restaurant in Boston, Massachusetts.

Adam Glanzman | Bloomberg | Getty Images

Shares of Sweetgreen plunged more than 20% in extended trading Tuesday after the salad chain lowered its 2022 forecast.

The restaurant company also said it laid off 5% of its support center workforce and will downsize to a smaller office building to lower its operating expenses.

As of Tuesday’s close, Sweetgreen’s stock has fallen 37% since its initial public offering in November.

Here’s what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv:

  • Loss per share: 36 cents, in line with estimates
  • Revenue: $124.9 million vs. $130.2 million expected

Sweetgreen sales softened around Memorial Day, leading the company to revise its forecast lower, CFO Mitch Reback said in a statement.

On the company’s conference call, executives attributed the slowdown to a number of factors, including “unprecedented levels of summer travel,” a slow return to the office and another wave of new Covid-19 cases.

In the quarter, ended June 26, Sweetgreen’s net sales rose 45% to $124.9 million. Its same-store sales climbed 16%, boosted by 6% menu price hikes.

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For the year, Sweetgreen now expects annual revenue of $480 million to $500 million, down from its prior forecast of $515 million to $535 million. The chain also revised its outlook for same-store sales, predicting growth of 13% to 19%, down from the previous projection of 20% to 26%.

“We think that it’s a conservative estimate, but looking back, we’ve just been wrong on so many of these calls,” Reback said on the call.

Moreover, Sweetgreen also changed its outlook for adjusted loss before interest, taxes, depreciation and amortization to a range of $45 million to $35 million, wider than its previous range of $40 million to $33 million.

But the chain explained the steps it’s taking to achieve profitability, including layoffs and reducing its real estate footprint by moving to a smaller office. Severance packages and related benefits are expected to cost the company between $500,000 to $800,000, while the office move will cost $8.4 million to $9.9 million. The charges are expected to impact its third-quarter results.

Sweetgreen reported a second-quarter net loss of $40 million, or 36 cents per share, wider than a net loss of $26 million, or $1.55 per share, a year earlier. The company blamed an increase in stock-based compensation for its increasing losses.

Read the full earnings report here.

Correction: A previous version of this story misstated Sweetgreen’s previous forecast for its same-store sales growth.

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Exclusive: Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America – TalkOfNews.com

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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

#Egyptian #startup #Convertedin #raises #caters #ecommerce #brandsin #MENA #Latin #America

Convertedin, an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital.

Other participating investors include 500 Global and MSAS. The company, in a statement, said it plans to utilize the funds for strategic hiring and further development of its platform.

When brands shift to e-commerce sales, they operate with vast amounts of fragmented data that need to be unified to drive informed decisions and growth. As such, platforms like Convertedin become essential because it caters to brands and businesses with one, some, or all of these objectives: drive personalized and scalable campaigns, convert customers, achieve measurable results and grow revenue.

CEO Mohamed Fergany founded the company with Mohamed Atef and Mustafa Raslan in 2019 after working with several brands in companies such as Speakol Ads and Vodafone. His time as an employee opened his eyes to the opportunity of helping offline stores retarget and retain their customers online while finding new ones to shop at their stores offline.

“If you walk into IKEA and they take your phone number down. After that, our engine works to find a similar product you might buy and we retarget you online. If you went back to IKEA for that product, we can calculate the cost of online conversion,” the chief executive said in the interview. “This was the main idea at this time as we saw a huge problem where there was no analytics platform for the offline store or a retargeting mechanism.”

As the pandemic hit and offline stores were forced to close their doors, many of these brands turned to e-commerce, and as a result, Convertedin took its business online too.

Fergany argues that though online brands use CRM software to gather data, they do not utilize most of it. So Convertedin offers a solution where they can use their data best. It plugs into more than 10 major e-commerce platforms and ad networks — and brands, once connected, can place customers into different segments such as high- and low-value and categories like those looking for specific products and use these insights to create personalized multi-channel marketing and drive various campaigns on social media, SMS, email, search and other channels while having the ability to track and attribute revenue conversion.

Convertedin says SMB e-commerce marketers that use its platform increase their return on ad spend (ROAS) by 2x and reduce customer acquisition costs (CAC) by 40%. So far, the company partners with media buying and advertising agencies and works with over 100 local and multinational brands across Africa, the Middle East and South America in the automotive, healthcare and technology industries. Convertedin’s revenues from these businesses have been growing in “double-digits” month-over-month, Fergany said.

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The three-year-old Egypt-headquartered company also has offices in Saudi Arabia and Brazil; it just recently opened one in the latter. The South American market is enormous, with e-commerce revenues reaching $160 billion by 2025 from over 200 million users. As a result, Convertedin plans to make its services available in Portuguese — in addition to English and Arabic — for brands in Brazil and also Mexico, another South American market. Fergany also said Convertedin is eyeing South Africa and India too.

“We focus on emerging markets and if you look at it from healthy unit economics, we can sell easily in those countries because there is low competition there,” said the CEO on the expansion to five new markets, including Saudi Arabia. “And customer acquisition cost is low compared to the U.S. or Europe markets.” The new investment will help Convertedin with this expansion in addition to R&D and hiring.

In a statement, Ahmed Aljibreen, partner at lead investor Merak Capital, addressing his firm’s investment, said the ever-changing landscape of digital marketing platforms adds a new layer of challenges for e-commerce companies — and that Convertedin solves that. Hence, the reason why Merak Capital backed the firm. “We are excited to back Convertedin, a martech company that has built a state-of-the-art platform to simplify digital marketing, improve customer acquisition and drive growth for its clients. Convertedin is led by a world-class team in which we have tremendous confidence as the company embarks on its next stage of growth in MENA and Latin America.”

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Exclusive: Serena Williams announces her retirement from tennis – TalkOfNews.com

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Serena Williams announces her retirement from tennis

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Tennis legend Serena Williams announced her retirement in a Vogue article published Tuesday.

“I have never liked the word ‘retirement,’” Williams wrote. “Maybe the best word to describe what I’m up to is ‘evolution.’ I’m here to tell you that I’m evolving away from tennis, toward other things that are important to me.”

Williams, who turns 41 next month, has 73 career singles titles, 23 career doubles titles and over $94 million in career winnings.

Williams is widely hailed as one of the greatest athletes of all time. In her Vogue piece, she noted that some of her detractors point out that she hasn’t won the most Grand Slam titles in women’s tennis history, however. 

“There are people who say I’m not the GOAT because I didn’t pass Margaret Court’s record of 24 grand slam titles, which she achieved before the ‘open era’ that began in 1968,” Williams wrote. “I’d be lying if I said I didn’t want that record.”

She said she will retire after the U.S. Open, which will run from late August into September. A victory there would tie her with Court’s Grand Slam record.

“I don’t know if I will be ready to win New York. But I’m going to try,” Williams wrote about the tournament, which is played in Queens.

She has counted sponsorships from companies including Nike, Audemars Piguet, Away, Beats, Bumble, Gatorade, Gucci, Lincoln, Michelob, Nintendo, Wilson Sporting Goods, and Procter and Gamble.

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“I never wanted to have to choose between tennis and a family. I don’t think it’s fair,” Williams wrote. “If I were a guy, I wouldn’t be writing this because I’d be out there playing and winning while my wife was doing the physical labor of expanding our family.”

Williams focused on her family in the announcement, writing that her nearly five-year-old daughter wants to be an older sister. Williams is married to Reddit founder Alexis Ohanian.

“I have to focus on being a mom, my spiritual goals and finally discovering a different, but just exciting Serena. I’m gonna relish these next few weeks,” Williams wrote in an Instagram post Tuesday.

Professionally, she looks to expand Serena Ventures, a small investment firm of six people that was one of the first investors in MasterClass. Her firm raised $111 million in outside financing this year.

Williams wrote that only 2% of venture capital goes to women and that “in order for us to change that, more people who look like me need to be in that position, giving money back to themselves.”

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