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Exclusive: The Beginner's Guide To LinkedIn

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The Beginner's Guide To LinkedIn

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LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries.

Founded by Reid Hoffman in 2002, LinkedIn has grown to 225 million members in over 200 countries, making it the world’s largest professional network on the Internet.

That being said, we doubt you spend 20 minutes on LinkedIn per day, like Facebook or Instagram’s power users do. So, if you need a crash course on what LinkedIn has to offer, browse the network’s most prominent features below. Or send this to your recent grad as he or she prepares to enter today’s daunting job market.

Have you used LinkedIn to find a job, network with professionals or research hot topics in your industry?

1. Profile

Like most social networks, LinkedIn hosts your personal profile, a page on which you may list information like job experience and professional skills.

However, unlike many other social networks, it’s important to complete your profile to the best of your ability — especially if you’re using LinkedIn for the job hunt. LinkedIn measures your “profile strength” from 0-100%. The higher your profile completeness, the more likely you are to appear in search results. For instance, when you list skills like “Final Cut Pro” and “Photoshop,” potential employers may come across your profile when they perform an advanced search based on those keywords. Handy.

To ensure that your profile is 100% complete, LinkedIn recommends including the following information.

2. Connections

Of course, to get ‘connections’, you’ll have to expand your network on LinkedIn. Don’t worry — LinkedIn’s algorithms and data mining make it pretty easy.

I recommend first performing a series of basic searches to find people you know by name. (See the search box at the top of each LinkedIn page.) Click the “Connect” button next to people’s names to add them to your network. You may send a custom message along with that invitation to make the connection more personalized.

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Once you have made several connections, head to the “People You May Know” page. LinkedIn’s algorithm will likely have begun determining additional suggestions based on your connections’ networks. LinkedIn labels these connections by degree. People you’re already connected to are “1st degree” connections. People you’re not yet connected to, but who are linked to your 1st degree connections, are 2nd degree connections. And so on. You’ll see a blue icon that says “1st,” “2nd” or “3rd” next to their names.

You may also choose to connect your email’s contact list to LinkedIn for the purpose of finding additional connections. Head to “Import Contacts” and allow access to your contacts to pull up a list of potentials. Be aware, however, that this may generate a huge list of people, especially if email services like Gmail tend to save every address you’ve ever contacted.

3. Groups

LinkedIn groups are spaces in which professionals and experts can share content, ask for advice, post or search for jobs and network with others. Groups are tailored to brands, associations and societies, support groups, causes, publications and industries in general. That can mean anything from “On Startups – The Community for Entrepreneurs” to “Cal Alumni Association | UC Berkeley.”

On the other hand, don’t confuse LinkedIn “groups” with “companies.” Coca-Cola has a “Coca-Cola Current & Former Employees” group, but its business lives on “The Coca-Cola Company” company page. More on that later.

With over 1.4 million groups to choose from, you’re likely to find at few that fit your field and interests. Keep in mind that many groups require authentication before the manager permits you to join. However, nearly one-third of groups don’t require review, and are labeled “open.”

Once you’re familiar with group functions, you may choose to create your own group. That means you’re the group owner, but you may also appoint a group manager and moderator, who are responsible for supervising discussions, subgroups, settings, etc.

4. Companies

Just as you have a personal profile page, many companies choose to represent themselves on LinkedIn, too. Like Facebook brand pages, you may choose to follow the activity and updates of companies on LinkedIn.

Company pages contain general information, such as a business overview, list of employees and press mentions. Many companies also choose to list job openings on their pages, and some even encourage applicants to apply through LinkedIn, a very handy tool of the network.

Once you follow a company, you’ll see its updates appear on your LinkedIn homepage alongside those of your connections. Businesses also use LinkedIn to post company announcements, such as acquisitions, new hires or updated policies. LinkedIn warns against update spam, however: “Businesses that post updates excessively are subject to review by LinkedIn and could risk having their page deleted.”

If you’re interested in adding your own company to the network, LinkedIn advises you take the following steps.

  1. You’re a current company employee and your position is on your profile.

  2. A company email address (e.g. john@companyname.com) is one of the confirmed email addresses on your LinkedIn account.

  3. You associate your profile with the right company. You must click on a name from your company name dropdown list when you edit or add a position on your profile.

  4. Your company’s email domain is unique to the company.

  5. Your profile must be more than 50% complete, ranked Intermediate or All-Star.

  6. You must have several connections.

5. Jobs

Job search and recruitment tools are among LinkedIn’s most valuable features. More and more companies are encouraging candidates to apply for jobs via LinkedIn, due to the social network’s credibility and ease-of-use.

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Head to the “Jobs” tab, where you’ll find options for applicants. Perform an advanced search for available jobs by keyword, title, location, company, salary and industry. Save jobs to review later, and even save searches to check back later for updated results.

As an employer, you may post an available job to LinkedIn for $395 for a 30-day period. Once posted, these jobs will not only appear in search results, but also in the “Careers” tab on your company page.

Finally, recruiters may “find talent” on LinkedIn, but they must upgrade to a premium subscription plan to search for potential hires.

6. Updates

Unlike content shared on social networks like Facebook and Twitter, LinkedIn updates tend to be industry- and professionally-focused. Keep that in mind if you’re attempting to increase engagement.

You can share updates from a number of different places, both on LinkedIn.com and from outside web properties. Post a status update from the LinkedIn homepage, and it will be shared as well as posted to your profile under the activity feed. Also, when you engage in discussions in LinkedIn groups, that activity counts as an update.

Post updates from sites like The New York Times by clicking the LinkedIn social share button next to an article. Or add the LinkedIn sharing bookmarklet to your browser toolbar to quickly share most sites as an update.

Finally, you may also connect your Twitter account to LinkedIn. This not only expands your network, but allows you to post tweets on LinkedIn as if they were status updates. Once tweets post to LinkedIn, users can interact with them as if from Twitter.com, by retweeting, replying and favoriting. Like updates, tweets post to the homepage and live in the activity feed on your profile.

Just as LinkedIn advises brands to cool it on excessive updates, you should practice the same self-control. Users appreciate information, not excessive traffic on their feeds. That being said, you can mute certain connections, if you choose. Hover over a user’s update on the homepage and click the “hide” button to stop receiving updates from that user.

7. Applications

Applications allow LinkedIn users to customize their profiles and share content in different ways. For example, you may choose to add the WordPress app so that your latest WordPress blog posts share with your LinkedIn network. Do the same for SlideShare presentations you or your company have created.

Keep in mind that most apps require permissions to access some of your basic profile information, such as your name or job title. However, all applications must abide by LinkedIn’s privacy policy, which means they’re not allowed to reach any private information not easily accessible by browsing the site.

8. Mobile

LinkedIn has mobile applications for iPhone, iPad, Android and Windows. The app is useful for posting status updates and checking group updates on-the-go, but its inherent advantages lie in networking.

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Pull up the mobile app to find LinkedIn connections and exchange information at events. After meeting someone, you may choose to email that person a link to your profile, so he or she may connect with you later — no business cards needed. Or search for that person on your LinkedIn mobile app and add him as a connection then and there.

You may also choose to download LinkedIn connections to your smartphone’s address book for later contact.

9. Upgraded Account

Once you’ve explored LinkedIn Free, you may choose to upgrade to a LinkedIn account with more features. LinkedIn has premium subscription plans for businesses, job seekers, recruiters and more.

One of the distinguishing features of most upgraded accounts is the ability to send InMail to anyone. InMail is an internal LinkedIn message sent to a person with whom you are not connected. You can message people you are already connected with free-of-charge, but you can’t message non-connections; you must InMail them — and those InMails are limited.

Upgraded accounts also have access to more search results, which can be a huge bonus for LinkedIn recruiters. You also have access to additional tools for saving and organizing profiles, and you can view the full list of people who have viewed your LinkedIn profile.

Image courtesy of Flickr, Sheila Scarborough


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Exclusive: Juul can keep selling vaping products in the US for now – TalkOfNews.com

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Juul can keep selling vaping products in the US for now

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A federal appeals court froze the FDA’s ban on Juul products Friday after the company sought an emergency administrative stay. On Thursday, the U.S. regulator took sweeping action against the e-cigarette maker, effectively killing its access to the U.S. market.

The temporary stay will be in place essentially to buy time until the case can properly be heard by the court, though it “should not be construed in any way as a ruling on the merits,” according to the court documents.

The FDA took action against Juul after the company failed to provide adequate evidence that its products were safe enough alternatives to smoking. The regulatory agency said that Juul’s documentation left it with “significant questions.”

According to a report from the Wall Street Journal, Juul is considering filing for bankruptcy if it can’t get the FDA’s order reversed.

Following the FDA order, Juul’s chief regulatory officer Joe Murillo said that the company would pursue a stay and planned to appeal the regulator’s decision.

“In our applications, which we submitted over two years ago, we believe that we appropriately characterized the toxicological profile of JUUL products, including comparisons to combustible cigarettes and other vapor products, and believe this data, along with the totality of the evidence, meets the statutory standard of being ‘appropriate for the protection of the public health,’” Murillo said.

Juul rivals Reynolds American and NJOY Holdings will continue to sell their own vape products in the U.S. after previously receiving the FDA authorization that Juul itself failed to secure.

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Exclusive: Roe v. Wade's demise forces companies to grapple with health care plans, employee privacy and more – TalkOfNews.com

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Roe v. Wade's demise forces companies to grapple with health care plans, employee privacy and more

#Roe #Wade039s #demise #forces #companies #grapple #health #care #plans #employee #privacy

Pro-choice activists are seen outside of the US Supreme Court in Washington, DC on June 15, 2022.

Mandel Ngan | AFP | Getty Images

The challenges posed by the end of Roe v. Wade are only just beginning for corporate America.

By overturning the abortion precedent Friday, the U.S. Supreme Court set off a series of fresh difficulties for companies that must now navigate a country divided between states that will permit the procedure and others that will outlaw it.

One of those issues for companies is deciding if — and how — to provide abortion access to millions of employees who live in states where the procedures are no longer legal.

“Every major organization has health coverage,” said Maurice Schweitzer, a professor for the Wharton School of Business at the University of Pennsylvania. “The question is going to be what’s covered? Is travel for an abortion out of state covered if you’re operating in a state that prohibits abortion?”

Some of the country’s large employers, including Apple, CVS Health, and Disney, reiterated that the companies cover travel to states that allow abortions. Others, such as Dick’s Sporting Goods, rushed to update their medical benefits. Several prominent business leaders went a step further, condemning the end of 50 years of federal abortion rights.

Still many others declined to comment or said they are still reviewing plans.

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The Supreme Court decision will have implications in the corporate world that stretch far beyond employers’ health benefits and influence where companies locate headquarters and offices, which lawmakers and political action committees they donate to and how they communicate with employees, customers and investors.

Over the years, certain companies have chosen to take a stand on polarizing issues, including the Black Lives Matter movement after the murder of George Floyd, a Black man, by a police officer and Florida’s HB 1557 law, dubbed the “Don’t Say Gay” bill.

The Supreme Court decision will likely force companies’ hand and make it hard for business leaders to stay silent, Schweitzer said. With those decisions, he said, companies could risk a lawsuit, run afoul of politicians and draw backlash from customers or employees.

“This is going to be an additional challenge for executives,” he said.

For companies that decide to cover abortion care in other states, it will raise new questions including how to reimburse travel expenses and protect employee privacy.

Expanding employee benefits

Some companies such as Netflix, Microsoft and Google’s parent company Alphabet already have health care policies that include abortion and travel benefits, but others are catching up.

JPMorgan Chase told employees in a memo that it will expand its medical benefits to include travel coverage starting in July. Under Armour said it will add a travel benefit to its medical plans. Dick’s CEO, Lauren Hobart, shared on LinkedIn that employees, their spouses and dependents will get up to $4,000 in travel reimbursement if they live in an area that restricts access.

Warner Bros. Discovery also reached out to its employees after the ruling was announced Friday.

“We recognize that the issue of abortion can evoke a variety of emotions and responses which are different for each of us based on our experiences and beliefs,” Adria Alpert Romm, chief people and culture officer, wrote in a memo to employees obtained by CNBC. “We are here to support you.”

Romm said the company is expanding its health care benefits to include expenses for employees and their covered family who need to travel to access a range of medical procedures, including care for abortions, family planning and reproductive health.

Amazon and other companies added travel reimbursement earlier this year as state governments in the Sunbelt passed laws that shuttered abortion clinics or limited access in other ways.

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But how companies react over time will vary and could include removing abortion coverage from health plans, or offering indirect assistance such as paid time off or contributions to a health savings account that could be used for travel-related expenses to receive care in another state.

Nearly 30% of organizations said they would increase support within an employee assistance program for reproductive care in a post-Roe world, according to a survey of more than 1,000 human resources professionals for the Society for Human Resource Management. The survey was conducted from May 24 to June 7.

About a third cited paid time off as the top resource provided to support reproductive care, and 14% said they would include the topic of reproductive rights in their diversity, equity and inclusion programs.

Nearly a quarter of organizations said that offering a health savings account to cover travel for reproductive care in another state will enhance their ability to compete for talent. 

Businesses taking a stand

Even before the Supreme Court decision, companies were under pressure to step into the abortion debate — or at least articulate how abortion limits and bans could affect their businesses.

Companies have long used their economic power to influence political policy. In 2019, when Georgia legislators sought to ban almost all abortions, Hollywood used the threat of production boycotts in the state to make clear its opinions about politics.

Still, in the wake of the pandemic, studios have been slower to react to new laws that traditionally they might have opposed. Production shutdowns are no longer a luxury the Hollywood can afford, especially as it seeks to keep up with demand for new content.

Disney is coming off a recent battle over a hot-button cultural issue. The company publicly opposed Florida’s so-called “Don’t Say Gay” bill, after its employees demanded the company take action. Florida Gov. Ron DeSantis Florida’s Republican-led legislature revoked the company’s special district in the state, which is home to Walt Disney World and other resorts, in a move it said was not retaliatory.

In a memo to employees Friday, Disney said it “remains committed to removing barriers and providing comprehensive access to quality and affordable care for all” employees. Disney, which already has pre-existing travel benefits that allow its employees who are unable to access care in their current location to seek out medical care for cancer treatments, transplants, rare disease treatment and family planning, which includes pregnancy-related decisions.

As individual states decide whether to maintain abortion rights or block them, legislatures may be faced with backlash from companies and influential business leaders. This could include boycotts, a loss of political donations or inform decisions about where to place headquarters, distribution centers or new facilities.

“Overturning Roe v Wade is a devastating decision by the U.S. Supreme Court,” billionaire and business mogul Richard Branson wrote in a statement. “This will not reduce abortions, it will just make them unsafe. Reproductive rights are human rights. We must all stand up for choice.”

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Branson was among the companies and business leaders who slammed Supreme Court’s decision.

“This ruling puts women’s health in jeopardy, denies them their human rights, and threatens to dismantle the progress we’ve made toward gender equality in the workplaces since Roe,” said Jeremy Stoppelman, co-founder and CEO of Yelp. “Business leaders must step up to support the health and safety of their employees by speaking out against the wave of abortion bans that will be triggered as a result of this decision, and call on Congress to codify Roe into law.”

Investors in publicly held companies could have a major influence on how responses to the new ruling are crafted.

At a Walmart shareholders meeting earlier this month, an investor called on the country’s largest private employer to publish a report on the potential risks and costs to the company of state policies that restrict reproductive health care, and any plans the company has to mitigate those risks. The proposal, which is nonbinding, was opposed by the retailer and did not receive support from the majority of shareholders.

Similar proposals could come up at other companies’ shareholder meetings in the near future. Analysts could also probe executives during upcoming earnings calls.

Walmart is based in Arkansas, a state that already has a law on the books to trigger a ban. The company declined to comment on Friday when asked if it will cover travel expenses to states that allow abortions. It already pays for travel to hospitals and medical centers for other kinds of medical procedures, such as spine surgery and certain heart procedures.

Wharton’s Schweitzer said employees and customers increasingly expect more from companies and want to join or spend money with those that mirror their values.

The corporate world has led the way in some cases, with companies turning Juneteeth into a company holiday before it became a federal one. Some companies, such as Unilever-owned Ben & Jerry’s and CEOs, such as Levi Strauss & Co.’s Chip Bergh have become known for speaking out.

“There’s been a growing trend for executives to become more involved, more engaged in social and political issues,” he said. “This is going to increase that trend where we’re going to see many executives speak out, many executives lead on this issue, and it’s going to normalize the idea that executives are part of the political process.”

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Exclusive: Leading With Transparency in Times of Uncertainty – TalkOfNews.com

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Leading With Transparency in Times of Uncertainty

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Opinions expressed by Entrepreneur contributors are their own.

While not a new concept, the importance of transparency in the workplace took on more urgency during the pandemic as our daily lives, including our work environment, were upended. Worldwide, both within the workplace and outside of it, uncertainty became the norm rather than the exception across many influential sectors: geopolitical, natural and business. And there are no signs of things calming down anytime soon.

In a volatile climate, organizational transparency becomes more essential to your business success. As your employees cope — or attempt to cope — with constant upheaval and uncertainty, helping to foster stability toward mental health is of prime importance. Any reassurances you can offer your teams will go a long way in stabilizing their anxiety levels, at least regarding the workplace since external factors are most likely beyond your control.

Ask yourself: If your management team is not leading with transparency, what is your response to the uncertainty? Are you then leading with opaqueness? What does that mean for our employees?

Related: Six Strategies To Navigate Through Uncertainty

Transparency vs. opaqueness

Transparency facilitates a more open, less hierarchical approach to management and a culture that tilts toward learning and innovation. It assumes that data and information will be of value to people. A culture of transparency helps to decentralize information, and with the right information, we’ve witnessed individuals become leaders.

The more employees connect to your company’s overall business objectives, the more room is given for inspiration to arrive. Transparency allows for ownership and alignment, enabling the business to unlock growth. In addition, it encourages individuals to take ownership of problems and mistakes, solutions and their departments. It discourages finger-pointing. It is evidence of mutual respect between the organization and its employees.

In this environment, employees stay connected to what is happening within the organization and don’t have to spend valuable time questioning the company’s direction or plans. If a problem develops, the focus stays on solving the problem versus spiraling into a perceived cover-up and becoming part of the subsequent rumor mill churn.

Organizations led by transparency foster a culture that acknowledges we don’t have all the answers and are learning together as the business grows.

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Related: Five Actions Leaders Should Take In Times Of Uncertainty

On the flip side, opaqueness assumes hierarchy. The lack of transparency permeates the organization, causing silos and territorial fiefdoms. Opaqueness facilitates a culture that guards information and knowledge and instructs people what to do instead of providing opportunities to lead. There’s no ownership by employees. There’s the leadership team and everyone else.

Here are some tactics your organization can leverage to foster a culture of transparency.

  • Document your vision, strategy and goals. Openly state these north stars, even sharing them externally, instead of having people guess or make them up for you. This level of visibility will ensure the alignment of your go-to-market strategy with your vision, mission and goals.
  • Share internally how the business is meeting its goals. Measure how the business is performing monthly or quarterly against a transparent plan that you’ve put in place. Share OKR (objectives and key results) reporting of how the company is performing. Use this information to foster a culture of learning. At PandaDoc, we understand that some of these OKRs will fail, but we let everyone know it’s okay as long as we learn from our mistakes.
  • Regularly schedule all-hands meetings. Implement these meetings at the company and at departmental levels. Schedule “ask me anything” meets with leaders so employees can voice their questions or concerns. PandaDoc’s all-hands have a cadence to them. We publish a calendar of what we’re going to discuss; for example, a monthly or quarterly business review, an OKR review, show and tell and what’s happening in various departments. We also structure time to talk about things happening in the world that impact us.
  • Schedule sprint reviews. Have departments share their accomplishments within a designated time — for example, over the past month. Record and post these on your company website so everyone in the company has the opportunity to view them. At PandaDoc, we invite our entire company to join our weekly product and engineering sprint reviews.
  • Create a culture where your employees feel safe. Not every employee feels confident enough to ask leadership-related questions during an all-hands meeting. Provide structured ways to encourage the questions. Let your employees know that they can have one of their co-workers ask the question on their behalf. It’s a simple way of letting your employees know that you have their back, and it provides a way for all employees to have their concerns addressed.
  • Take note of what other companies are doing. Software developer GitHub, for example, is implementing some innovative ways to promote transparency. Two that come to mind: They publicly expose their employee onboarding and offer a two-week CEO shadowing opportunity for employees.
  • Understand that you don’t have to share everything in real-time. You might not want to share a new development in real time; some may require a well-thought-out plan. But you do want to get in front of the rumor mill before your employees start to have that nagging feeling that something is wrong. And definitely, before the information is available on the internet. Share as quickly as possible what’s happening, and what the plan is so your employees can decide their next steps. Sharing this information helps cultivate mutual respect.

As you think about leading with transparency, it’s critical to note that your business is already transparent, even if you don’t want it to be. There’s no point in hiding negative information. It’s going to come out. And you don’t want the information shared on Twitter before you’ve shared it with your employees. A better business practice is to embrace and lead with transparency to foster a more positive working environment for everyone.

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