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Exclusive: How to craft a team survey that will help you lead with purpose



How to craft a team survey that will help you lead with purpose

#craft #team #survey #lead #purpose

Employee engagement surveys are a great way to understand exactly what your team needs to both stick around and thrive at work. But you have to put some thought into it to get the results you’re looking for. 

Ask powerful questions, use the right tools, and be thoughtful in your approach to develop a survey — and survey process — that helps you lead with purpose. . 

Set the right goal 

To get a real pulse check on your team,you should know exactly what you’re trying to uncover. Focusing on a theme will help you focus your questions and get the most actionable feedback. 

Lay out your expectations and define the purpose. For example, you might want to find ways to improve engagement, retention, and communication. You could also use the survey to determine how to fix a negative culture or increase the overall happiness of your team. 

An easy way to outline your goal is to make sure it’s SMART: 

  • Specific 
  • Measurable
  • Achievable
  • Relevant
  • Time-bound 

Craft your questions with care 

Once your goal is set, consider which questions will prompt the most valuable feedback. 

They should be short and straightforward, and it’s helpful to use a scaling system — framing questions as statements that employees can agree (or disagree) with on a scale of 1-5.

You can also mix in a few open-ended questions where it might be helpful to have a little more explanation. 

Most importantly, the questionnaire should be completely anonymous so employees feel comfortable giving their most honest opinion. 

Whatever your theme, hit on the following 7 points to get the best read on team satisfaction. 

Work environment 

A positive business culture is highly important to today’s employees, with a negative culture often being the reason team members leave their jobs


Example statements/questions: 

  • I would recommend my organization as a great place to work.
  • I look forward to going to work. 
  • I am treated with respect and fairness.
  • I feel we have enough peer-to-peer interaction.
  • What other resources would make your work-life easier? 


Communication is key to any successful business and must always be kept in check. Ask questions that uncover and measure the effectiveness of your current strategy. 

Example statements/questions:

  • I get information that’s critical to my role when I need it. 
  • My opinions and thoughts are valued. 
  • Communication between senior management and employees is good in my organization.
  • I feel that the business always tells the truth. 
  • How do you typically get information about the business?


We learned from a recent survey that employees value quality leadership most — even over a bigger paycheck. So it’s  important to keep a pulse on how worker/manager relationships are going. 

Example statements/questions:

  • My manager and I have a good relationship.
  • I get relevant, frequent, and constructive feedback from my manager.
  • My manager cares about me and values my opinion.
  • My leaders have communicated a vision and goals that motivates me.
  • Have you ever been discriminated against by leadership? 

Compensation and benefits 

With the ongoing labor shortage, businesses everywhere are boosting wages and benefits packages to attract jobseekers. So, it’s wise to check that your team is happy with what they’re earning. 

Example statements/questions: 

  • I believe I am paid fairly for my role.
    I have a clear overview of the benefits package offered by the company.
  • I am satisfied with the current benefits package. 
  • My current benefits can compete with those offered by other businesses. 
  • What other benefits would you value? 


Recognition for a job well done motivates employees to succeed in their roles and makes them happier at work. 

Example statements/questions:

  • Leadership encourages employees to give recognition to one another.
  • Recognition is given frequently. 
  • I know that if I do a great job, I will be recognized. 
  • I am happy with the recognition process and the rewards given. 
  • I feel valued and appreciated. 

Personal and professional development

Employees value the chance to grow their careers, and opportunities to develop both personally and professionally are key to keeping your team members around. 

  • I am satisfied with my professional growth opportunities. 
  • My organization offers quality job-related training 
  • I feel that I have improved due to the training provided. 
  • I’m happy with my opportunities to apply my talents. 
  • What other training courses would you like to receive? 

Know what NOT to ask

First things first, avoid asking any questions that could lead the employee to believe the survey isn=n’t as anonymous as you say it is. If you want to include demographic questions about age, race, or gender that could give insights on group concerns or trends, make them voluntary. 

Limit “nice-to-know” questions that won’t give you actionable answers or questions that are too open-ended or vague. For example, don’t ask the employee what changes they would make to the business in general. Frame it more specifically in terms of your goal with a question like, “how would you like to see our communication strategy improve?” 

Pick the right platform 

You do have the option of paying a service like Culture Amp or Workday.But if you’d like to save some cash (who wouldn’t?), there are plenty of free or cheap solutions: 

  • SurveyMonkey: Their free option allows you to conduct unlimited surveys with up to 10 questions a piece and 40 responses.
  • Google Forms: A free, basic tool that gives you the ability to customize surveys with photos and logos. 
  • Typeform: Typeform’s platform is loved by users for its elegant, minimalistic design and ability to work on virtually every device. 
  • SurveyPlanet: The free version comes with 10 customizable themes and allows unlimited questions and responses. 

Boost participation

Your beautifully crafted survey simply won’t work if no one actually takes it. Increase participation rates by first clearly explaining the purpose of the survey. Emphasis how important your team’s (anonymous) feedback is — and make sure they know you’re using it to make work better for everyone. 

Notify your team multiple times about the survey with announcements, and make sure it’s optimized for different devices. Avoid scaring anyone away by keeping it short, simple, and relevant. 

Finally, thank your team for their contribution! Offer small incentives like a free lunch or a gift card to their favorite coffee shop, and include a personalized thank you note at the end of the survey reminding them how critical their opinions are to the goal at hand. 

Keeping a pulse on your team’s happiness requires more than just regular surveys — you need consistent communication as well. Homebase’s employee communication tool keeps your team in sync and updated so you don’t waste time wondering whether everyone has the information they need. The best part? It’s free! 



Exclusive: Spirit delays shareholder vote on merger hours before meeting to continue deal talks with Frontier, JetBlue –




Spirit Airlines says it will decide on competing JetBlue, Frontier bids before the end of June

#Spirit #delays #shareholder #vote #merger #hours #meeting #continue #deal #talks #Frontier #JetBlue

A Spirit Airlines plane on the tarmac at the Fort Lauderdale-Hollywood International Airport on February 07, 2022 in Fort Lauderdale, Florida.

Joe Raedle | Getty Images

Spirit Airlines on Wednesday delayed shareholder vote on its proposed merger with Frontier Airlines until July 8, hours before a meeting scheduled for Thursday so it can further discuss options with Frontier and rival suitor JetBlue Airways.

It is the second time Spirit has delayed a vote on its planned combination with Frontier and extends the most contentious battle for a U.S. airline in years.

Spirit originally scheduled Thursday’s vote for June 10 but had delayed that for the same reasons.

Both Frontier and JetBlue have upped their offers in the week before the scheduled vote approached.

“Spirit would not have postponed tomorrow’s meeting if they felt they had the votes,” said Henry Harteveldt, a travel industry consultant and president of Atmosphere Research Group. Spirit didn’t comment on whether that is the case.

“We compliment the Spirit Board for listening to their shareholders, who clearly were not supportive of the Frontier transaction, and adjourning the Special Meeting,” JetBlue CEO Robin Hayes said in a statement later Wednesday.


“It’s clear that Spirit shareholders have now handed the Spirit Board an undeniable mandate to reach an agreement with JetBlue.”

“This is like the end of a soap opera episode,” Harteveldt added.

Frontier and Spirit first announced their intent to merge in February. In April, JetBlue made an all-cash, surprise bid for Spirit, but Spirit’s board has repeatedly rejected JetBlue’s offers, arguing a JetBlue takeover wouldn’t pass muster with regulators.

Either combination would create the United States’ fifth-largest carrier.

JetBlue has fired back at Spirit, saying it did not negotiate in good faith, setting off a war of words between the airlines as they competed for shareholder support ahead of the vote.

Frontier didn’t immediately comment about the postponed vote.

Spirit shares were up about 2% in afterhours trading, while Frontier was up more than 1% and JetBlue was down 1%.

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Exclusive: Get hype for the first images from NASA’s James Webb Space Telescope –




Get hype for the first images from NASA’s James Webb Space Telescope

#hype #images #NASAs #James #Webb #Space #Telescope

Very soon, humanity will get to view the deepest images of the universe that have ever been captured. In two weeks, the $10 billion James Webb Space Telescope (JWST) — NASA’s super expensive, super powerful deep space optical imager — will release its first full-color images, and agency officials today suggested that they could just be the beginning.

“This is farther than humanity has ever looked before,” NASA Administrator Bill Nelson said during a media briefing Wednesday (he was calling in, as he had tested positive for COVID-19 the night before). “We’re only beginning to understand what Webb can and will do.”

NASA launched James Webb last December; ever since, it’s been conducting a specialized startup process that involves delicately tuning all 18 of its huge mirror segments. A few months ago, NASA shared a “selfie” marking the successful operations of the IR camera and primary mirrors. Earlier this month, the agency said the telescope’s first images will be ready for public debut at 10:30 AM ET on July 12.

One aspect of the universe that JWST will unveil is exoplanets, or planets outside our Solar System — specifically, their atmospheres. This is key to understanding whether there are other planets similar to ours in the universe, or if life can be found on planets under atmospheric conditions that differ from those found on Earth. And Thomas Zurbuchen, associate administrator for NASA’s Science Mission Directorate, confirmed that images of an exoplanet’s atmospheric spectrum will be shared with the public on July 12.

Essentially, James Webb’s extraordinary capacity to capture the infrared spectrum means that it will be able to detect small molecules like carbon dioxide. This will enable scientists to actually examine whether and how atmospheric compositions shape the capacity for life to emerge and develop on a planet.

NASA officials also shared more good news: The agency’s estimates of the excess fuel capability of the telescope were spot on, and JWST will be able to capture images of space for around 20 years.

“Not only will those 20 years allow us to go deeper into history and time, but we will go deeper into science because we will have the opportunity to learn and grow and make new observations,” NASA deputy administrator Pam Melroy said.

JWST has not had an easy ride to deep space. The entire project came very close to not happening at all, Nelson said, after it started running out of money and Congress considered canceling it entirely. It also faced numerous delays due to technical issues. Then, when it reached space, it was promptly pinged by a micrometeoroid, an event that surely made every NASA official shudder.

But overall, “it’s been an amazing six months,” Webb project manager Bill Ochs confirmed.


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Exclusive: Fight for Spirit Airlines goes down to the wire with competing bids from Frontier and JetBlue –




Fight for Spirit Airlines goes down to the wire with competing bids from Frontier and JetBlue

#Fight #Spirit #Airlines #wire #competing #bids #Frontier #JetBlue

The most heated airline battle in recent years comes to a head on Thursday when Spirit Airlines’ shareholders vote on a proposed tie-up with fellow discount carrier Frontier Airlines while rival suitor JetBlue Airways circles with increasingly sweetened takeover bids.

Spirit has repeatedly rebuffed sweetened, all-cash bids from JetBlue, arguing that such a takeover wouldn’t pass muster with regulators, and has stuck with its plan to combine in an also-sweetened cash-and-stock deal to combine with Frontier, first announced in February.

JetBlue’s surprise all-cash bid in April set off a fight over Spirit that last month turned hostile.

If Spirit shareholders vote in favor of the tie-up with Frontier, it would put the carriers on the path to creating a budget airline behemoth. The two carriers share a similar business model based on low fares and fees for almost everything else from seat selection to carry-on bags.

A Frontier Airlines plane near a Spirit Airlines plane at the Fort Lauderdale-Hollywood International Airport on May 16, 2022 in Fort Lauderdale, Florida.

Joe Raedle | Getty Images

If shareholders vote against the deal it opens the door for a takeover by JetBlue, which would retrofit Spirit’s yellow planes to look like JetBlue’s, including cabins with seatback screens and more legroom.

“JetBlue does not have many options to achieve a step-change in growth, and that explains why JetBlue has pursued this deal so doggedly,” said Samuel Engel, aviation consultant at ICF.


JetBlue and Frontier have each argued their proposed transactions are key to their future growth, helping them better compete with large U.S. carriers and get fast access to Airbus narrow-body planes and pilots.

Either deal would create the fifth-largest U.S. airline.

Late Monday, JetBlue said it would raise the reverse breakup fee if regulators don’t approve a JetBlue takeover of Spirit to $400 million from $350 million. It also raised the amount it would pay up in advance to $2.50 a share, from $1.50 and added a 10 cent-a-share monthly payment to shareholders starting next year until the deal is consummated or terminated.

JetBlue previously offered to divest some assets in crowded markets to calm antitrust fears, but hasn’t said it would give up its alliance with American Airlines in the Northeast U.S., which Spirit has called out as a sticking point in that deal.

JetBlue’s latest offer came after Frontier late Friday raised the cash portion of its offer by $2 per share to $4.13 and increased the reverse breakup fee to $350 million to match JetBlue’s then-offer.

Spirit has stuck with the Frontier deal. CEO Ted Christie on Tuesday called the Frontier offer “very compelling” and told CNBC the airline wants to “focus our efforts on convincing the shareholders it’s the right thing to do.”

Proxy advisory firm Institutional Shareholder Services on Tuesday said that “the enhancements by JetBlue may be enough to offset the potential upside of the proposed merger with Frontier” but said it didn’t want to change its recommendation in favor of the deal with so little time before the vote.

Spirit postponed the vote from June 10 to continue deal talks with Frontier and JetBlue.

War of words

For weeks, JetBlue has argued that Spirit’s board hasn’t negotiated in good faith or fully considered its offer. It has repeatedly urged the budget airline’s shareholders to vote against the Frontier deal.

“The Spirit Board consistently ignored or refused to engage with JetBlue until faced with certain defeat on the original shareholder meeting date and then, in an attempt to avoid the widespread perception of its poor corporate governance, pretended to engage with JetBlue,” JetBlue said in a letter Wednesday again urging Spirit shareholders to vote against the Frontier deal.

Spirit has repeatedly denied claims that it hasn’t engaged with JetBlue in good faith.


“Our board believes [the Frontier merger] is the most financially and strategically compelling path forward for Spirit with a greater likelihood of closing,” Christie said in a video message addressing shareholders on Wednesday.

All three carriers have traded heated words as they try to win over Spirit shareholders before the shareholder vote.

JetBlue late Monday wrote a letter to Spirit shareholders detailing its latest sweetened bid and accusing Spirit of making “misleading statements” regarding its antitrust doubts.

Frontier fired back in a lengthy news release Tuesday saying that “a Spirit acquisition by JetBlue would lead to a dead end — a fact that no amount of money, bluster, or misdirection will change.”

The high drama is coming from an already-consolidated industry that hasn’t seen a major airline deal since 2016, when JetBlue lost out to Alaska Airlines for Virgin America.

“This is as much as a potboiler for the summer than any trashy novel,” said Henry Harteveldt, a former airline manager and president of of Atmosphere Research Group.

High regulatory bar

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