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Exclusive: What Is Interactive Marketing? Check Out These Strategies

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What Is Interactive Marketing? Check Out These Strategies

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Are you looking for ways to increase your engagement and overall sales? Interactive marketing is here to save your day!

Interactive marketing is a two-way approach to marketing and advertising that allows consumers to engage directly with brands. This exchange of ideas usually occurs through digital marketing channels such as email, polls, chatbots, and social media.

How can you embrace this new marketing style and the hottest interactive content ideas?

Let’s find out!

When it comes to meeting consumer expectations, interactive marketing is one of the most customer-centric marketing plans.

For example, if you’re a travel company that offers tour packages, you can create an e-commerce recommendation quiz to make your marketing more interactive.

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Source: Outgrow

A product recommendation quiz would ask customers about their preferences regarding the time of year, type of location (e.g., beach or mountains), budget, etc. This interactive tool analyzes the responses and provides customers with the best possible holiday package or destination recommendation.

Customers can plan a great vacation without racking their brains over numerous articles searching for the perfect travel destination. A simple interactive session can increase engagement and conversion rates for your business.

How is interactive content different from static content?

Interactive content is value-added content that attracts customers and allows them to interact and engage with a business. It’s a two-way conversation between marketers and their audiences. Popular interactive content types are calendars, quizzes, polls, e-commerce recommendations, giveaways, and chatbots.

Static content is the content that users passively consume. Examples are scrolling through a blog, e-book, or social media posts.

Relevance of interactive content in modern marketing

With the modernization of digital marketing, customers now look for more than long texts talking “at” them. They want a more conversational approach instead of a one-way marketing stream where marketers throw tons of information.

Interactive marketing focuses on building customer relationships and delivering value through meaningful interactions. It plays a critical role in this era of modern marketing.

Interactive marketing vs. traditional marketing

With interactive content, marketers make a real effort to reach customers and understand their needs and preferences, while traditional marketing follows the direct selling method. Traditional marketing is mostly tactics aimed at informing and enlightening the customers without trying to learn what they’re actually looking for.

10 interactive marketing strategies

Here are some useful interactive marketing strategies you can implement to increase engagement and improve your overall conversion rate.

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1. Infographics

If you want to educate your audience in a fun, visual way, infographics are the solution. With an infographic, you can help users better understand concepts with the help of visual aids like graphs, charts, diagrams, and images.

And to enhance customer experience, you can add some interactive elements to your infographic, like scrolling effects and animations that require some action from your audience. Because of the visual element, infographics are both consumable and shareable.

Some things you can do to improve content sharing:

  • Add prominent social media sharing buttons
  • Share the infographics with your monthly newsletter
  • Share them with influencers and on your social media handles

2. Quizzes

A quiz is a fun, interactive form of content that tests customer knowledge on a particular subject via relevant questions. Quizzes are conversational and can get your audience to visit and interact with your site. 

Create a quiz on any topic and see personalized results. For example, you can create a quiz, “Which Friends character are you?” and provide personalized results to your users based on the answers. 

interactive quiz

Source: Outgrow

The ease and curiosity of taking quizzes, finding exciting results, and sharing them delight customers. Additionally, quizzes offer a customized user experience and rich business data, making this interactive marketing style worth trying.

3. Calculators

A calculator is an interactive tool that solves complex financial problems. It helps present complex quantitative data in a simplified way and provides real-time, personalized results.

You can use calculators to move the customers down your sales funnel. For example, if you’re using a financing program to sell a loan, create a calculator with a relevant call-to-action like “How much interest would you pay on a home loan?”.

This makes it easier for your potential customers to know ​​the amount they can loan, the interest, and the total amount they need to repay. Calculators are inherently highly interactive as they provide real-time value to users.

4. Polls

Polls are one of the most popular forms of interactive content, prompting audiences to their opinion on a certain topic and making their voices heard. To create a poll, ask your audience an interesting question and let them choose their preferred option from a predefined list.

For example, you can create a poll as simple as “Which food is better: pizza or pasta?” or something like the once-famous “Listen to the audio and tell us what you hear: Laurel or Yanny?”.

interactive polls

Source: Outgrow

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Polls, too, provide instant results and gratification, just like quizzes and calculators, making them another appealing form of interactive marketing.

5. Interactive emails

Email marketing is the most commonly used marketing tool. While email can sometimes be one-way communication, make it interactive by adding some personalization and, of course, interactive content to it. This gives your readers a chance to act on the email instead of just reading the usual long, boring text.

Here’s an interactive email from Forever21 for their Black Friday promotions. Who doesn’t love scratch cards and discounts!?

Interactive emails

Source: Swipe File

Such an interactive marketing strategy naturally increases your chances of getting more clicks and conversions.

6. Interactive video

Interactive video is another interactive content that engages customers and helps companies achieve their marketing goals. Video content marketing is a great way to let customers interact with your visual content. They can click, drag, scroll, move, gesture, and perform actions on the video content.

Here’s an interactive video from Coldplay. They released “Ink” as part of their “Ghost Stories” music video. This video asks the viewers to choose which plot to follow (e.g., which path to take in the forest). Interesting, isn’t it?

interactive video

Source: Coldplay.com

7. Interactive blog

A blog is a page on your website where you share your thoughts on a particular subject with your readers. An interactive blog is even better. It helps grab readers’ attention and boosts interaction on your page.

Some things to do to make your blog more interactive:

  • Add interesting media like videos, graphics, and infographics
  • Embed interactive content like a quiz, calculator, or poll
  • Enable social share and social media subscribes

8. User-generated content

User-generated content (UGC) can be a simple yet efficient type of interactive marketing. With UGC, you invite your users to share their own content. You can further curate content in many ways, such as via a hashtag on social media platforms. This helps draw the limelight to your audience. Your potential customers can see how they can be represented and encourage them to sign up with your brand.

9. Surveys

Surveys are one of the oldest ways to collect direct user information. Use surveys to collect customer feedback, test a newly launched product, analyze product usability, and more.

10. Chatbots

A chatbot is an interactive tool that simulates human-like conversations through text or voice messages. Brands operating in the B2C and B2B space typically use these intelligent virtual assistants for customer support and marketing.

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For example, if you’re an online beauty products retailer, add a beauty assistant chatbot to your website. This will help your customers choose their products easily and improve their buying experience.

Interactive marketing examples

Marketing trends are seeing an uptick. So, it’s time to prepare for a more interactive future. Here are some well-known interactive marketing examples you can draw inspiration from.

1. Alexa

Amazon’s Alexa has become so “real” and popular that it’s almost hard to think of it as a chatbot. Amazon uses this smart tool (audio bot) to increase its sales and gain popularity.

Alexa replies and offers its advice through voice commands when a user asks a question. It’s one of those interactive marketing tools that have made artificial intelligence indispensable in people’s daily lives.

2. Bailey’s

Bailey’s pet product quiz brings in about 22% of the total sales they earn each month. The quiz asks a series of questions fully consistent with the pet industry. After analyzing a user’s answers, the quiz shows relevant product recommendations.

Bailey's pet product quiz

Source: Bailey’s

3. Airbnb

Airbnb publishes user-generated content, including images, travel guides, and how-tos. This UGC has skyrocketed its position in the travel accommodation space. With the help of interactive content, they inspire people to travel more.

airbnb user-generated content

Source: Pixlee

Advantages of interactive marketing

Interactive marketing offers tons of benefits when done right. Let’s look at some of its main advantages.

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Helps stand out from competitors

Interactive marketing entices customers to participate, engage, and interact with you. You can record their responses and offer relevant, customized solutions based. This ultimately increases your authority and authenticity with your audience and gives you an edge over your competitors.

Increases reach on social media platforms

Your customers come across diverse content on different platforms each day. But do they click all? No.

Static content like blogs and videos are everywhere. Customers look for content that speaks to them. This is where interactive content comes into play. With interactive content, you engage your audience and increase your brand reach, ultimately multiplying your earnings.

Fosters personalized interaction

Interactive marketing drives personalized and meaningful interaction between marketers and their audiences. Interactive content allows you to understand your audience’s preferences vital to improving your product.

Helps with lead generation and segmentation 

By offering your audience personalized content in the right place at the right time, you see an increase in your lead generation rate. For example, adding a lead generation form to your interactive content helps collect relevant user information.

Additionally, you can analyze the collected data and create segment users based on various parameters such as preferences, browsing habits, and budgets and use them to run retargeting campaigns.

Interactive marketing challenges

“Nothing good comes easy.” While there are various benefits of implementing interactive content into your marketing plan, interactive marketing accompanies some challenges.

An uphill climb

While you may face some challenges with your interactive marketing strategy, the benefits outweigh the disadvantages. Focus on overcoming the challenges with the right strategy, approach, and research and capitalize on this incredible marketing style.

Enrich customer experience in 15 simple ways and win more customers.


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Exclusive: Mystery rocket makes moonfall – TalkOfNews.com

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Hello and welcome back to Week in Review, where we recap the biggest stories from the week. If you want this in your inbox every Saturday, sign up here.

Greg Kumparak is still on vacation, but not to worry! He’ll be back at the helm next week to bring you our biggest stories. Until then, I’ve got you covered.

First for some quick business. TechCrunch+ is having an Independence Day sale, which gets you 50% off on an annual subscription. Need more? TC+ Editor-in-Chief Alex Wilhelm gives you all the reasons to take the plunge here.

Okay let’s go to the moon! Yes, the moon. Some space junk crashed to the lunar surface this week, causing some enthusiastic observers to scratch their heads. Was it from SpaceX? Was it from a rocket launched in 2014 by the China National Space Administration? We still don’t know, but Devin Coldewey had a chat with Darren McKnight from LeoLabs, which has built a network of debris-tracking radar, to get some more insight.

Image Credits: NASA/Goddard/Arizona State University

other stuff

Speaking of space: Ever want to stare longingly into the depths of the universe and actually have something stare back? This is supposed to happen in two weeks when the James Webb Space Telescope will release its first images. “This is farther than humanity has ever looked before,” NASA administrator Bill Nelson said during a media briefing this week. Maybe the truth is out there.

Tesla Autopilot layoffs: The automaker this week laid off 195 employees across two offices in its Autopilot division. Those who were laid off filled supervisor, labeler and data analyst roles. Questions persist about what impact the layoffs will have on Tesla’s wider advanced driver assistance system. The remaining 81 staffers on the Autopilot team will be relocated to another office, as the San Mateo office will be shuttered.

SPAC subpoenas: A New York-based federal grand jury sent subpoenas to the board of Digital World, which is preparing to acquire Trump Media & Technology Group, Donald Trump’s media group responsible for Truth Social. According to an SEC filing, the subpoenas are an effort to gather more information about “Digital World’s S-1 filings, communications with or about multiple individuals, and information regarding Rocket One Capital.”

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Deepfake job apps: The FBI this week issued a warning that deepfakes are being used along with stolen information to apply for jobs. A part of this even involves video interviews. “In these interviews, the actions and lip movement of the person seen interviewed on-camera do not completely coordinate with the audio of the person speaking. At times, actions such as coughing, sneezing, or other auditory actions are not aligned with what is presented visually,” the FBI said in a statement announcing the disturbing news.

Party pooper: Welp, that 2020-era indefinite ban on unauthorized parties at Airbnbs is now permanent. This means no open-invitation parties and no parties whose attendance exceeds 16. The company said in a blog post that since they instituted the ban 2 years ago, there was a 44% year-over-year decrease in the rate of party reports. There will be no partying on, Garth.

Human And Artificial Intelligence Cooperating Concept

Image Credits: DrAfter123 / Getty Images

audio stuff

Over on the TechCrunch Podcast Network, Christine Tao, founder of Sounding Board, joined Darrell and Jordan on Found to talk about difficulties she and her co-founder faced while fundraising and how they established the customer type that made scaling possible.

And on the Wednesday episode of Equity, Natasha Mascarenhas asked a question inspired by a recent post penned by TC’s own Rebecca Szkutak: What’s in the fine print for term sheets these days, and what does that tell us about who is going to be in control during the downturn?

Check out our full roundup.

added stuff

Want even more TechCrunch? Head on over to the aptly named TechCrunch+, where we get to go a bit deeper on the topics our subscribers tell us they care about. Some of the good stuff from this week includes:

The SEC rejected bitcoin spot ETFs again. Now what?
The SEC’s decisions aren’t a first for the industry; the government agency has denied over a dozen bitcoin spot ETFs in the past year alone while approving several bitcoin future-based ETFs, Jacquelyn Melinek reports.

Disclose your Scope 3 emissions, you cowards
Tim De Chant takes on the companies that claim they’re serious about carbon emissions. In short, if they’re serious, then they’ll estimate their Scope 3 emissions and not undermine attempts to make Scope 3 disclosures standard.

Pitch Deck Teardown: Wilco’s $7 million seed deck
Haje’s back with another pitch deck teardown, this week from Wilco, a company whose funding he covered last week. He is pretty excited about Wilco’s deck, as, he says, it’s 19 slides that tick all of the boxes.

Image Credits: Wilco (opens in a new window)

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Exclusive: Kohl's says a real estate sale is on the table after scrapping deal talks – TalkOfNews.com

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Kohl's says a real estate sale is on the table after scrapping deal talks

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People walk near a Kohl’s department store entranceway on June 07, 2022 in Doral, Florida.

Joe Raedle | Getty Images

Kohl’s might not be selling its business after all. But it’s now looking to sell some of its real estate, reversing its prior stance.

The retailer on Friday announced it terminated deal talks with The Vitamin Shoppe owner Franchise Group, confirming CNBC’s reporting from Thursday evening. Instead, Kohl’s said, it will continue to operate as a standalone public company.

Kohl’s for months has been pressured by activist firms including Macellum Advisors to consider a sale of the company, in large part to unlock the value tied up in Kohl’s real estate.

Macellum has argued that Kohl’s should sell some of its real estate and lease it back as a way to unlock capital, particularly during tough times. Kohl’s, however, has been resistant to so-called sale leaseback transactions, at least at such a large scale.

The company did complete a small sale-leaseback deal earlier on in the Covid pandemic, according to Peter Boneparth, chair of Kohl’s board. It recognized a gain of $127 million by selling and leasing back its San Bernardino e-commerce fulfillment and distribution centers.

On Friday, though, Kohl’s explicitly noted in its press release that its board is currently reevaluating ways that the retailer can monetize its real estate. Franchise Group had been planning to finance a portion of its Kohl’s acquisition by selling a chunk of Kohl’s real estate to another party and then leasing it back. This likely gave Kohl’s an idea of what sort of value it could fetch for its owned bricks-and-mortar stores and distribution centers.

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“Now you’ve got an environment where financing has changed so much that it may in fact be more attractive to use real estate as a monetization vehicle,” Boneparth told CNBC in a phone interview.

“When you combine that with what we think the levels of the stock are, it becomes a much different exercise than it was in a previous financing environment,” he explained. “It’s no secret that Kohl’s has a very big asset on the balance sheet: Real estate.”

As of Jan. 29, Kohl’s owned 410 locations, leased another 517 and operated ground leases on 238 of its shops. All of its owned real estate was valued at a little more than $8 billion at that time, an annual filing shows.

Pros and cons

Proponents of sale-leaseback deals argue it’s a convenient way for companies to come up with funds to put toward future growth, so long as there is a buyer for the real estate. But it also leaves the seller with having to meet lease obligations since they would be renting the property they just sold.

Those leases could become much more difficult to break and rents can fluctuate across markets. Kohl’s said in its annual filing that a typical store lease has an initial term of 20 to 25 years, with four to eight five-year renewal options.

In 2020, Big Lots reached a deal with private-equity real estate firm Oak Street to raise $725 million from selling four company-owned distribution centers and leasing them back. It gave the big-box retailer additional liquidity during near the onset of the Covid-19 pandemic.

Also in 2020, Bed Bath & Beyond completed a sale-leaseback transaction with Oak Street, in which it sold about 2.1 million square feet of commercial real estate and netted $250 million in proceeds. Mark Tritton, the Bed Bath CEO at the time, touted the deal as a move to raise capital to invest back in the business. Now, though, Bed Bath is facing another cash crunch as its sales slump and Tritton was ousted from his role earlier this week.

Oak Street had been planning to offer financing to Franchise Group in a Kohl’s deal, CNBC previously reported, according to a person familiar with the discussions. A representative from Oak Street didn’t respond to CNBC’s request for comment.

Kohl’s on Friday reaffirmed its plan to conduct a $500 million accelerated stock buyback later this year. It reduced its revenue guidance for the fiscal second quarter, citing a recent softening in consumer demand amid decades-high inflation.

“Clearly the the consumer is under even more pressure today,” Kohl’s CEO Michelle Gass told CNBC in a phone interview. “We’re not immune to that … but Kohl’s stands for value. And at times like this it’s more important than ever to amplify that message.”

She added that Kohl’s partnerships with Amazon and Sephora remain in place and part of the company’s longer-term strategy to win over new customers.

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“The conclusion of the board process was absolutely the right answer,” she said.

Kohl’s shares ended Friday trading down nearly 20% and at one point touched a new 52-week low of $27.65. Shares of Franchise Group ended the day down 7.5% and also touched a new 52-week low of $31.67 during trading.

Macellum didn’t respond to CNBC’s request for comment.

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Exclusive: Travel Smarter This Summer with This Rosetta Stone-Highlighted Bundle – TalkOfNews.com

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Travel Smarter This Summer with This Rosetta Stone-Highlighted Bundle

#Travel #Smarter #Summer #Rosetta #StoneHighlighted #Bundle

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Summer is here, and you may be gearing up for all sorts of leisure or business travel. But unless you’re the type of person to spend millions to eat lunch with Warren Buffett, you have some concerns about globe-trotting. It’s not cheap to see the world, so you owe it to yourself to find ways to save money and make sure you get the absolute most out of every travel experience.



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Rosetta Stone has been trusted for three decades by international organizations like NASA, Calvin Klein, and TripAdvisor because it is truly the gold standard of language learning. With its intuitive, immersive training method and proprietary speech-recognition technology TruAccent™, Rosetta Stone allows you to learn up to 24 languages (one at a time) with just a little bit of practice each day. The Wall Street Journal writes, “Rosetta Stone… may be the next best thing to living in a country.”

Want to get to your destination on a budget? Matt’s Flights has been featured by The New York Times, Thrillist, and The Hustle as one of the top cheap flight services on the market. Matt and his team search for the best flight deals all day long and when he finds awesome deals from your home airport, he’ll give you immediate access to those flights. You can expect three or more deals each week and an unlimited number of custom search requests so you can find the best prices to every destination.

Finally, The Complete Travel Hacker Bundle will teach you how to save money while traveling, how to improve your travel photography, and much more.

See the world better than ever. Get The World Traveler Bundle ft. Rosetta Stone Lifetime Subscription for $159.20 from now until July 18 with code ROSETTA20.

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