The domestic campaign, which is aimed at getting locals to "rediscover Singapore," seeks to capture around 10% of the annual 34 billion Singapore dollars that Singaporeans spend on overseas travel, says Chaly Mah, chairman of the Singapore Tourism Board.
The domestic campaign, which is aimed at getting locals to "rediscover Singapore," seeks to capture around 10% of the annual 34 billion Singapore dollars that Singaporeans spend on overseas travel, says Chaly Mah, chairman of the Singapore Tourism Board.